Who is Faception
ABOUT US
Faception is a Facial Personality Analytics company. Our breakthrough computer-vision and machine learning technology analyzes facial images and automatically reveals personalities in real-time. Our technology allows predictive screening solutions and enables Preventive Actions in public safety, smart cities, and homeland security.
Founded in 2014, Faception is a private company located in Tel Aviv, Israel. Our team includes world-class experts in the areas of computer vision, face analysis, machine learning, psychology, technology, and marketing.
OUR VISION
At Faception, we have successfully addressed a challenge that is as old as humanity: knowing the personality of individuals.
Our vision is to teach computers to understand humans through a single piece of personal information: an image of a face. We believe that knowing and understanding people is key to improving communications and making the right decisions about the person right in front of you or on the video screen.
Technology development and deployment in areas such as HLS, AI, Fintech, etc. is focused on identifying who is the person in the image. Being able to utilize facial images to answer the questions "What is this person? What are his personality traits? What motivates him?" could revolutionize how companies, organizations, and even robots understand people and dramatically improve public safety, communications, decision-making, and experiences.
The face can be used to predict a person’s personality and behavior.
This claim relies on a combination of two known research observations:
According to Social and Life Science research, personalities are affected by genes. In fact, genes play a greater role in determining key personality traits like social skills and learning ability than the way we are brought up by our parents, researchers claim.
Our face is a reflection of our DNA. Researchers have identified five of the genes that shape a person's face. Three genes were thought to have roles in the arrangement of facial features, and the new research confirmed their involvement.
Working on mice, researchers have identified thousands of small regions of DNA that influence the way facial features develop. The researchers said that although the work was carried out on animals, the human face was likely to develop the same way. In fact, it’s already possible to make some inferences about the appearance of crime suspects from their DNA alone.
And indeed, researchers were able to demonstrate that internal facial features are signals of personality and health. While these types of affirmations are quite recent, in Chinese history, there have been people that have studied the "mapping of the face" for thousands of years.
THEORY BEHIND THE TECHNOLOGY
OUR TEAM
Team Expertise
- 32 years in Computer Vision & Machine Learning
- 6 Startups, 2 Exits
- 20 years in Business and Operations
- 23 years of experience in financial structures, tax & BD
- 35+ years as a verbal & non-verbal communication expert & image consultant